550 CapitalLogo Design Contest

550 Capital is a venture capital firm founded by three U.S. Army veterans that invests in early stage start up companies founded and led by military veterans.

Green/Olive Drab, Black and Gray

550 Capital is named after 550 Cord. Also known as parachute cord, or paracord, this is the lightweight nylon kernmantle rope originally used in the suspension lines of parachutes. This cord is now used as a general purpose utility cord. it continues to be used by many military units in almost any situation where light cordage is needed. Typical uses include attaching equipment to harnesses, as dummy cords to avoid losing small or important items, tying rucksacks to vehicle racks, securing camouflage nets to trees or vehicles, and so forth.
It is known for its universal use to help soldiers across a variety of innovative tasks essential for mission success. It is lightweight, but very strong. For a thin cord, it has a tensile strength of 550 pounds, which gives it its name.
We also chose the name because of its “inside” jargon. People who have served in the military understand the etymology of our company name very quickly, but those who have not often just assume it is some random number.
We are a United States based company and invest in United States military veteran led businesses, so including a United States of America flag monochromed to our color scheme is an idea we would consider as well.