5030Logo Design Contest

Logo Design Contest
Contests / 5030

5030 has selected their winning logo design.

For $275 they received 78 designs from 16 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We believe that every business has a soul. The soul of a business guides the essence of its existence and how it impacts the people it serves.

Our separate companies, Berthoud Brewing and Peel Handcrafted Pizza, set out on their own paths to highlight the passions of others and to glorify the best craft products in order to create the best experiences for our guests and found each other along the way to create a joint venture called 5030.

Through its food, beer, reverence for music, appreciation for art (culinary arts, brewing, music) and dedication to providing a joyful family atmosphere, 5030 aspires to bring true art to the lives of our communities. We desire to become a unique destination for our guests.

The target market is 35 - 55 years old is the largest segment in the area. They are Caucasian, high income, mostly college educated with the 35 - 45 set having kids at home and the 45-55 set are older kids, kids out of the home.
Industry
Restaurant
Color Preferences
Black and white as the core colors, a gold accent (RGB 227, 183, 105) and grey if needed.
Our Ideas & Additional Information
The winning design will invoke emotions of feeling welcome, and emotions of fun, excitement and energy. We want to be a home away from home where guests gather with family and friends for a unique experience. We really like the sample 'Local Jonny's' logo because it's eye catching, conveys emotion and has a slight vintage flair.

*Please note we would love to see a that shows community or a gathering of people

Attached please find the summary of our brand development survey as a guide to help incorporate concepts for the design. We are two companies, a restaurant and a brewery, that are merging together on a new concept. A venue where guests can experience handcrafted beer, delicious food and live music all under one roof. We've included both the current restaurant and brewery logos, which we own. Please note that for the brewery banner logo we prefer to see just the banner without the additional triangle currently shown at the bottom.

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Discussion

 
Client
We're so excited to see all of the creativity that's come through! We've updated rankings to help continue to drive the direction of design. Thank you so much for the early submissions as they helped us to go back to the drawing board to edit and refine what we were looking for to help the next round of designs coming through. Current high ranking designs are placed that way as they are showing alignment with our desires and also appear as though they could apply to this concept in different locations across the country. And also allow us the freedom to change up the food type being served as although the current location will serve pizza, future locations may serve different types of food. Keep up the great work all! We're excited to continue seeing what's coming!!
6 years ago
 
Client
Hello all you awesome designers!

We just had a group meeting to chat about what's come through so far and it's getting so good! With the ongoing refinement of our brand story, in the next round of logos we would love to shift focus from the services we offer (food, beer and music) to focus more on the sentiment/feeling we want to create as that would be a truly unique selling point for what we offer.

- Can we please see a shift in imagery from food/beer/music to something like a silhouette of two hands toasting glasses? Or other visual ways to show gathering/community? Thanks all!!
6 years ago
 
Logo Designer
What does the number 5030 mean and stand for?
6 years ago
 
Client
- Epic Design, the number 5030 is an elevation for the town where the original brewery location was established.
6 years ago
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