502 Media GroupLogo Design Contest

Logo Design Contest
Contests / 502 Media Group

502 Media Group has selected their winning logo design.

For $300 they received 209 designs from 41 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
The Agency Alternative
What We Do
A boutique advertising agency which creates all advertising "in-house."
Industry
Media
Color Preferences
Open to all colors.
Our Ideas & Additional Information
We would like the logo to be more rectangular than square. In the past, we have used "502" as the primary focus of the logo. Not sure if we have liked this very much or not... We're mainly looking for an outsider to provide some fresh ideas.
Themes
Simple
Necessity
Refined

Entries

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Discussion

 
Client
Many of these do not look very professional or established. We don't want a trendy "web 2.0" feel. We also don't want to look too old... somewhere in between. Again, we would like to see more of a rectangular logo than square. Not big on grunge or overlapping fonts.
13 years ago
 
Client
Many of these are also very uninspired. We are capable of producing logos of this quality. I guess I was hoping form something more.
13 years ago
 
LogoTournament Staff
I removed a couple post as a designer and the client got off on the wrong foot there, sorry about that. From my perspective it looks like the client has quite a bit of experience in design and can tell that not everyone is giving their best.

A note to 502media: If you click on the designers' entries you can leave individual feedback which will help direct them greatly.
13 years ago
 
Logo Designer
You are only paying one designer for the service....the winner. Please remember, The rest are not being paid for the service, they are in essence trying to guess what you need. These early attempts to guess direction will naturally lack detail.

I think what Issues is saying is that you will get better results if you direct designers. The early designs are always raw. If you hire my firm to do your logo directly you will receive very simple raw concepts meant to be developed further. Once you give direction on which concepts you prefer, you will than see more detailed versions arise. No one is going to spend hours designing something on a contest site, until they know they are moving in the right direction. That's what you were seeing. Raw concepts trying to take root. The same thing would happen in a trendy Madison Avenue Design firm. The best way to handle it is to simply eliminate the ones that you do not care for. This will pinpoint your direction, and then you will see more detail.

What you interpret as a poor design is really just a rough draft meant to attract interest. We simply do not have the hours in our days to run our businesses (outside of these sites) and give finished polished products that take hours, (inside of these sites) until we know it is worthwhile to do so.

I hope this is helpful.
13 years ago
 
Logo Designer
What's the significance of the number 502?
13 years ago
 
Client
Long story short, it is the last 3 of the Zip Code of the area in which we operate.
13 years ago
 
Logo Designer
ahh - I see. Thanks.
13 years ago
 
Client
The top placing logos are looking great. I like the the heavier line-weight fonts and the "strength" of the logos
13 years ago
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