5 McBride Street Logo Design Contest

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5 McBride Street has selected their winning logo design.

For $475 they received 261 designs from 35 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
scottiejlive1
United States

What We Do

Need a logo for a new construction residential development in the Jamaica Plain section of Boston, Massachusetts.

Industry

Real Estate

Top Three Things to Communicate

#1 - Quality + Craftsmanship
#2 - Urban Dwell Vibe
#3 - Organic

Our Target Audience:

Prospective buyers of the condominiums being built at 5 McBride Street, Jamaica Plain, MA 02130. Buyers are likely to be single and married professional couples in their 30's-50's as well as "empty nester" buyers downsizing from larger suburban homes to a condominium in Boston.

Color Preferences

Open to your ideas about colors. Note those colors in the rendering of the building....might be a place to start. Also like blues, greens and oranges.

Our Ideas and Additional Information:

Be sure to look at the pdf file in attachments, which has the draft marketing materials for the building. You will see a placeholder for a horizontal orientation logo.

Ideas:
- explore logos with an urban dwelling kind of vibe

- explore logos that have an organic look and feel

- Building is on a corner lot. Some logos that play on that would be cool to see.

- Jamaica Plain is referred to as "JP"...could be cool to see that integrated into a logo creatively (building symbol made of a J and a P)

- Building is 4 stories tall. Would be cool to integrate that fact into a logo design.

- Would be cool to see some designs that have a hand drawn kind of look.

- NO LOGOS WITH A HOUSE OR ROOF LINE IN THEM.

I added a few additional logos that I like in the attachments.

Style Inspiration

Applications

Mobile
Print
Signs

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Discussion

Discussion

scottiejlive1
United States
Designers. Can I see some versions that are a little more urban feeling?

The building is on a corner so you could also explore doing a play on that.
3 years ago
scottiejlive1
United States
Designers. The building is 4 stories tall. A logo that is a play on that would be good to see. What I don't want is a log that looks like a building with windows and doors in it.

Another idea...the property is in Jamaica Plain, which most people simply call "JP"....would be cool to see that integrated somehow.
3 years ago