#59 is keeping consistent from your previous contest, it represents the way it's pronounced, the "re" and "on" are kept smaller then the K, thus emphasizing reKon, 401k is emphasized and thus keeps consistent with your efforts to brand "reKon" and when you first glance at it, it all comes together in one shot (pun intended :) to flow. also the way the cross hairs work, you will notice the way it separates, the "re" with the end of the cross hair, and if you will also notice, that the cross hairs, also make the N at the end, look very positive like it's emphasizing the word ON,
The other thing to notice is the the way the 401k over the RE, emphasizes the way you want it pronounced as reeeeeekon, almost like a dash over the RE. it's aligned perfectly with the whol brand, and thus it can also go very well with your efforts to be brand consistent, the cross hairs themselves become a brand symbol for you,
Feedback welcomed. P.S, also i can remove the k from 401 and make it work in congruency with the K in rekon, that way the strategy of rekon and using the k is because of the 401k and the k in it.
Thanks. Many on our team like #61 better. Using the K for both words is good. Yes, I noticed the separator between the e and K. That is excellent. I think we need a way to separate the re so people don't pronounce it as 'reckon'. I like the 'separator' between e and K in #59 better. The end of the crosshair's line is a different color than the e, and that makes a difference. I think you are right on track with these designs. Making the O, or the scope a little bit stronger may help. Thanks again. These are good.
The adjustment in this logo is made the o larger, as well as changed the colors of the end of the scope to match the color of the 401 and the k, to bring balance to the colors,
I don't know if this is infringing on the first place logo, howevere it does have significant differences. We may have to ask the designer how he feels, but nonetheless i put it in, if LT has an issue, we will see, but i see a difference.
Three elements, cross hairs, the "k" and 401 all neatly tied together, the symbol itself becomes a stand alone symbol for "rekon" adjustments to the other letters can be made but first wanted to see what you thought.