Seeing the brief I understood the simplicity wanted for this brand, wich I`m toll agree with. My concept emphasizes 2 ideas: WATCHING videos, wich is the main goal of the website and is represented by the "e" letter with eyes in it, and the other is a PLAY icon wich is a call to action. All with a modern/friendly type and fresh and vivid colors. Is very easy to take an element from the this concept and use it as an icon like the "F" wich means Facebook or the "T" for Twitter and that makes the logo more usable for Social Optimization in other websites.
For what I read in the brief, you are looking for meaningful-simplicity. My logo is a mixture of modern/vivid colors and has some elements that could be easily used as icons for social media optimization in other websites. Is olso easy to apply in diferent formats, like promo articles, t-shirts, prints and screens.
Hello franzishco, I would appreciate it if you could try some color optimizations and light effects on #15 so it could better fit on our design. Thanks for your effort