360BenefitsGroup Logo Design Contest

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360BenefitsGroup has selected their winning logo design.

For $475 they received 637 designs from 66 different designers from around the world.
Contest
Logo Design Brief
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360BenefitsGroup
United States

Slogan

none

What We Do

360BenefitsGroup is a team of Health + Wealth Advisors that do everything end-to-end from group benefits plan(s) design, to developing an easy PROCESS to take an employee (with the availability of our personal, professional help) through all of the employee’s benefits options, to getting them enrolled swiftly and accurately through our first class technology. The owners of our client companies, their HR staff, and their employees LOVE us because we make their lives easier and get them their benefits in a way that no company can compete with. And, we make the experience way more different than being handed a stack of benefits information with no guidance and a looming deadline. We’re fun. We’re dog people. We’re cat people. The emphasis is on the 360 because through our process, we guide our clients and their employees through EVERYTHING benefits related.

The logo will be used on the future website, corporate swag (i.e. trucker caps, jackets, etc..), investment statements, group benefit guides, and more. If you were handed a hat with the right logo, you’ll want to wear the hat because the logo is awesome, and the logo also makes it clear what we do.

Industry

Insurance

Color Preferences

Dark Grey on white background
no color...think minimalistic.

Our Ideas and Additional Information:

Think thin fonts and keep the 0 in 360 a 0 so the eye sees 360. Also keep the benefits group / BenefitsGroup / BENEFITS GROUP equally weighted in size whether side by side or stacked. There is a company called 360 Benefits and we don't want to confuse with or advertise for them. Thank you so much!

Themes

Simple
Gray
Modern

Style Inspiration

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

360BenefitsGroup
United States
Hi...thank you everyone for the submissions so far. ALL of them have been very helpful in narrowing down the direction we'd like to take with the logo. We removed the ambiguous aspiration logos and left the Basic Honey logo and uploaded a couple other minimalistic logos to hopefully better describe what we're thinking. Thank you so much.
7 months ago
360BenefitsGroup
United States
We thank everyone for their submissions as it has been very helpful moving towards what we want and don't want from a style and usability standpoint. We tried commenting on individual submissions, but it's a lot. So, as we move to the next phase, we want to be sure what we're communicating here is being received. So keep this in mind:
1) The most significant element is the 360 - and designs we like are very clear that it says 360.
2) The second two elements are the BENEFITS and GROUP. You can try all upper case, all lower case, or upper case and lower case. However, please make sure the words BENEFITS and GROUP are the same size.
3) We recommend not adding elements/symbols that aren't part of the brand.
4) Would the logo look good embroidered on a hat? Printed on a business card? Or on the top line of a website? If the answer is yes, then we want to see it.
5) Feel free to use the creative process to move beyond what we're asking for, but we'd ask that you submit both what we're asking for and your ideas as well.

We appreciate every submission. Please don't take offense if we weren't able to comment. Feel free to ask questions. Thank you! Thank you! Thank you!
7 months ago
360BenefitsGroup
United States
Also...we only have the designs sorted between the Ranking and Not Interested. We have not yet gone through the ranking to put in order. So, somebody 43rd might go to 5th. We'll try to rank tomorrow morning to give you a better idea. Thank you for your understanding. It's like being on The Bachelor and having to date 300 people (designs) right now. 8-)
7 months ago
360BenefitsGroup
United States
Let's try a different direction. Would like to see Three Sixty spelled out maybe like the One Eighty logo just uploaded with BenefitsGroup beneath. Or the vintage feel like the Tides Logo with Benefits Group like the Rising and Project
7 months ago