360 MEDIALogo Design Contest

THE BRAND EXPERIENCE HUB

Our company it's a branding, marketing and comms all in one solutions agency. Our target are marketing leaders, brand managers, customer experiences designers, retailers a every one who's involved on brand experiences ATL, BTL, TTL

Red, dark blue, dark grey, orange, yellow

360 media it's a company that has 19 years on the market, since then we had been cross around a lot of transformational processes, after the pandemic we need to improve our brand image denoting a big evolution through the phygital world, we need to communicate our clients that we steel the best marketing solutions agency on Mexico, find attached all our value offer.

Our logo has to be an evolution of our first two logos but, considering important topics:

1. We need an iconic symbol based on 360ª ideas or circles that could be easy to positioning on social media to generate brand awareness and the audience could easily remember us.

2. A new brand identity that could be combined on different creative colors or gradients because we pretend to assign a different color to each business area of the company. Also we need to think that the logo has to be with an organic and good look either on a dark background or a clear background

3. We need an application with slogan and other without it. Also we may have an horizontal application and a vertical one.

4. The logo has to denote creativity + technology + luxury agency or company + minimalism

5. We are usually kwoun as 360 more than 360 media, so we have to be more enfathic on the 360 concept than an a media concept, the word media can´t be delete of our business name but it´s very important to be clear that today we are so much more than a media agency. We are a brand experience developers.