BRÜE CRÜELogo Design Contest

The BRÜE CRÜE name was influenced by Mötley Crüe. We are a tavern and brewery incubator. The company image is driven by the promise of a good time. When you hear Kickstart My Heart in a movie you know something awesome is about to happen. We want all the members of the BRÜE CRÜE (our guests) to expect a great time. Magical moments happen when everyone who walks through our doors expects to have a blast.

Some Parameters

We need a 3 color logo starting with black, white space, and gold accents as the primary colors.

These three colors will be interchanged with several fixed 3 color pallets to match the logo to the marketing.

Text should be on top of or be protruding outside of a base shape to give it depth. We want to print it as a patch but not a basic rectangle, circle, or oval design with text.

Do not use any of the typical, hop, grain, mug, or other typical brewing industry images in the logo. Our goal is to sell the Brue Crue experience, not just the beer.

See pinterest board linked here of our interior design inspirations. https://pin.it/42N2ZF2

What is BRÜE CRÜE?

The next generation of great beer brands will not come from the nation's largest breweries. They will come from brewers that have been perfecting the same beer in their garage for years but do not have the business acumen or financial backing to brew and distribute their beer. Brewers are creative people. They are artists in every sense of the word. You’ll often hear them say “Starting a brewery is the best way to turn a hobby you love into a job you hate.” Brewers do not want to manage the business side. They just want to brew and drink great beer. That’s why BRÜE CRÜE is committed to finding the best brewers, investing in their beer brand, and managing the business side for them. Just like a music label manages a musician, BRÜE CRÜE will manage brewers.

Start with Black, White Space, Gold accents.
Variation: See Pinterest board colors for color variation inspiration.

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