I wanted to take a whimsical approach with the logo. I utilize the square box to symbolize the idea of technology and covered with the organic shape of a fig leaf. Where the whimsy comes in is how the leaf is positioned. In keeping with the name Eden, I imagined the square box to be a representation of Adam with the fig leaf covering him. I utilize a contemporary font that is an offshoot of the very classic Helvetica. The color palette stays in the green realm with a slight touch of grey to add some stability/
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