What We Do
We are a local chamber of commerce (a non-profit org.) We work towards making our town an attractive place to shop, to open new shops, to be a meetingplace for the citizens of our town and a place where cultural activities take place.
Our target audience is the citizens of our town and potential shopowners/investors.
Our Ideas & Additional Information
It is important that the logo reflects both the business side (shops) and the culture side (events, koncerts, theater).
The words in the title explained: Birkerød (the name of the town) Bymidte (town center)
The letters in the subtitle, explained: Handel & Kultur = Business & Culture.
It is also a town and not a mall. This translates into: "Fresh air shopping", trees in the street, and the fact that you can actually sense all the different kind of weather while shopping.
It is also a street with no cars - a pedistrian street. The street has a S-shape and its about a mile long. There are three squares where people gather and hang out during the sommer.
The town is located in Denmark.
The logo will be used on our website, facebook, instagram, print and various organizational letters, mails etc.