What We Do
Easy Constructions is a supplier of products and services in the construction and home improvement sector. The company services both commercial and residential clients.
Services/products provided include qualified tradesmen/labor hire, roof restoration, window restoration, artificial turf & greenery, commercial cleaning & waste removal, painting and more. The company is always adding more products and services which are being marketed under their own sub-brands such as Easy Trady, Easy Turf etc.
As such Easy Constructions is the umbrella brand/company for a series of sub-brands
The new Easy Constructions logo needs to act as a flexible overarching master brand logo which can in future be adapted to the sub-brand logo identities. The logo also needs to place emphasis on the word "Easy".
Our Ideas and Additional Information:
We would like to see a variety of concepts so please be creative and original.
We do not want any generic stock vector based logos of generic houses or rooflines which look like a generic real estate logo from Shutterstock. For examples DO NOT SUBMIT any logos like this https://t4.ftcdn.net/jpg/01/14/25/67/240_F_114256724_Ugm2XqInXfqi3VpDSNE8Im4YmpXWMOph.jpg. We DO NOT WANT to see any logos which use a 3D block letter effect like this http://www.easyconstructions.com.au/thumbnaillarge/logo.png or the substitution of "easy" for "EZ".
The logo must use the word "East Constructions" and not other words or derivatives.
We would like to see several concepts based on a modern adaptation of the Free Mason symbol with an "e" in the middle instead of a "g". See here for image http://files.abovetopsecret.com/files/img/fz5498a2ec.png. However we would like to see other ideas and concepts as well.
Once again, the emphasis of this logo should be on the word "Easy".
We want to use this logo as a master logo with all of our sub-brands such as Easy Trady, Easy Turf etc. We envision just substituting out the word construction with the relevant brand term.
Ideally, we would like a pictorial graphic used together with the logo.
Here is an example of a similar company and how they use their master logo for their sub-brands https://record.adventistchurch.com/wp-content/uploads/sites/6/2017/05/Jims-logos-768x432.jpg. However, our unlike Jim's (which services household residents only) our company is positioned towards a corporate construction and domestic. As such our logo needs to appear more formal than the Jim's example to suit a industrial or corporate client.