Slogan
What We Do Matters
What We Do
This is an Employee Engagement logo. We're creating What We Do Matters branding and stories to underscore for our employees how what we do truly makes a difference for our clients, their clients and the world. We maintain and repair critical infrastructure to help our clients keep oil, gas and water flowing, as well as reducing leaks and fixing emergency problems—safely and sustainably. What we do matters to us; to our families; our co-workers; our customers; safety for people and the environment; services such as water, electric power, and firefighting; and industries from agriculture and medicine to transportation and chemicals. We want to symbolize that we are Innovative, Green & Safe. We don't want CS|NRI in the logo, just "What We Do Matters" in a clean modern font with some imagery or iconography that says safe and green. Colors Blue: Pantone Solid Coated 288C, Solid Uncoated 280U, Yellow: Pantone Solid Coated 7548C, Solid Uncoated 605U, Gray C0 Y0 M0 K90, R60, G60, B59
Color Preferences
Our brand colors are Pantone solid coated 288C, solid uncoated 280U, 7548 solid coated 7548C, solid uncoated 605U, and Gray R60, G60, B59 or CMYK 0,0,0,90.
It's ok to add other colors, e,g, green to symbolize environmental sustainability, but would generally like it to be simple, and reproducible in black and white if needed.
Our Ideas & Additional Information
Just want a broad range of concepts; approaching this from different angles.