La Canoa | KanuZentrum Konstanz Logo Design Contest

La Canoa | KanuZentrum Konstanz has selected their winning logo design.

For $725 they received 236 designs from 21 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
burn-in
Germany

What We Do

a) La Canoa (KanuZentrum Konstanz):
the biggest specialist retail market for touring-kayaks and touring-canoes in Southern Germany and the Alps-Region (Austria, Switzerland).
Audience is kayak-, canoe- and SUP-paddlers (leisure level, singles, couples, families).

In 2019 we celebrate 25 years (since 1994) anniversary.

Additionally we provide the following services.
For each service there will be an own website.
Thats why we need a logos in six variations with similar layout from one designer.
b) „La Canoa Kanuschule“: classes and workshops for touring kayaking and touring canoeing
c) „StandUp-Konstanz“: rental stations and workshops for stand up paddling
d) „kanuschulausflug.de“: guided canoeing tours for school classes
e) „teamkanu.de“: guided canoeing tours for business-events (companies and teams in 12-person-canoes)
f) „Bodensee-Kanuweg“: rental network around the biggest lake in Germany for kayaks and canoes with 25 rental stations

For all 6 segments we need a logo with similar layout from the same designer.
The basic element for every design should be our LaCanoa-wave which you’ll find attached. But if you have any special new idea – we are open to this.
Except e) (Bodensee Kanuweg), as this has already a logo which should be refreshed. A combination with the wavedesign is possible.

All services we provide, are at the biggest lake of Germany: the Lake of Constance.

Industry

Sport

Top Three Things to Communicate

#1 - nature (lake of constance)
#2 - freedom
#3 - community

Our Target Audience:

Audience is kayak-, canoe- and SUP-paddlers (leisure level, singles, couples, families, tourists, school classes, companies, incentives).

please see in the main description the different audience for every of the 6 logos.

Color Preferences

a) La Canoa (KanuZentrum Konstanz): blue 0475BF (the wave has to remain for this logo in this colour.)
b) La Canoa-Kanuschule: orange FF8E00
c) StandUp-Konstanz: turqois 23b0a1
d) Schülerpaddeln.de: green 00CC00
e) teamkanu.de: blue 0475BF
f) Bodensee-Kanuweg: red FF4500

Black/White everywhere

The less color you take, the better it is.

If you e.g. provide designs only in black, we are also fine to let that into our final decision.
Logos should be possible to use it later in every color we want to (only black, only blue, only white…)

Our Ideas and Additional Information:

a) La Canoa:
refresh the main logo
Needs to have an additional "seit 1994".
On plus we need variants with "25 Jahre, 30 Jahre, 35 Jahre, 40 Jahre, 45 Jahre, 50 Jahre" instead of “seit 1994”
The blue wave has to be the main logo, but perhaps you can refresh the wave itself.
If you have a great design just put it in – we are welcoming new ideas.
The wave should remain the main eye contact. keep everything as simple as possible for the customer.
perhaps making the wave longer at the downer part and make the whole logo more round? – see example idea attached

b) „La Canoa Kanuschule“: include the lacanoa-wave in any kind of way
c) „StandUp-Konstanz“: include the lacanoa-wave in any kind of way
d) „Schülerpaddeln.de“: include the lacanoa-wave in any kind of way
e) „teamkanu.de“: include the lacanoa-wave in any kind of way
f) „Bodensee-Kanuweg“: lake of constance and a canoe are actually on it. See the former logo attached. Please fresh it up – new ideas are also welcome

PLEASE FEEL FREE TO ALSO SHOW US COMPLETE NEW CONCEPTS

Themes

Simple
Gray
Necessity
Raw
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

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Entries
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Contest Entries

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Discussion

Discussion

burn-in
Germany
Already some very nice adaptions of the logo. Please feel free to also show us complete new conceptions. And I'd like to see something in a more rough style like the "Fred" example logo.
18 days ago
burn-in
Germany
Thank you all for your great ideas. So many good designs. Hard to decide. - Kai
16 days ago
burn-in
Germany
Wow! The designs are really great! Please keep in mind, that we need a series of six variations or different logos in the same style. That means in general not just changing a word. Although all of the final logos should have the same style and should be easily be recognized as a set, each of them should hit its very special theme.

Keep in mind: The La Canoa logo (a) is for the shop as well as for the Company as one brand.

The La Canoa Kanuschule logo (b) is for teaching paddlesports.

The StandUp-Konstanz logo (c) is for everything that has to do with StandUp-Paddling but NOT Canoeing.

Same thing for d-f. Please have a look at the describtion.

THE BEST SET OF LOGOS WILL WIN THE CONTEST, NOT NECESSARILY THE BEST SINGLE LOGO.

Again thank you very much for all of your great efforts! - Kai
15 days ago
Ivan F
Canada
Hello all,

Please note this site policy: https://logotournament.com/help/client/142

Can one prize be set for multiple logos or concepts?

Contests are for one variation of one logo. If you wish to create new variations of your winning logo you can work with a Designer after your contest to do that. The prize you set is paid to one winning Designer.

__

I will contact the client to clarify this policy and what they are wanting.
15 days ago
burn-in
Germany
Hi to all,
thanks for your private message Ivan.
In fact, I did not know about the policy since this is my first contest since 7 years. I am sorry in case the contest does not fit the rules perfect. It was not in my mind to give unfair conditions to the designers. Therefore I have set up a higher price to cover the higher costs. The idea was to give a good price for the motherlogo and on top something for the variations wich should be easier to make from that point on. Until now there are mostly small differences between the different logotypes of each designer.
Different contests probably wouldn’t solve the problem since we would get probably completely different logos of different designers. So it is not so easy after all.
Please feel free to tell me, if you think I made a mistake or I should change something with the contest.
I am very pleased for having such beautiful designs until now and I want to thank you all for that.
Kai
15 days ago
burn-in
Germany
Back to the designs:
- The "Bodensee-Kanuweg" looks better without the ".com". Please leave it our in further versions.
-Only at "teamkanu.de" and " kanuschulausflug.de" the ".de" should remain.
Thank you so much.
Kai
15 days ago
burn-in
Germany
Hi all,
I changed the brief in one point: instead of “Kanuausflug.de” we claimed the domain “Schülerpaddeln.de” which means “paddling with pupils”. This is shorter and goes straighter to the point.
All logos which do not have La Canoa in the title should have the title in a big font and the addition “by La Canoa” in a small font below the title.
The content showed until now, that the “25 years” not necessarily have to be part of the logo. The message can be transported in other ways (like a banner) independent from the certain logo. The year (“seit 1994”) can be part of the logo, if it fits well, but it does not necessarily have to be.
Thank you for all your great work! I am really delighted!
Kai
14 days ago
burn-in
Germany
At the end of the blind phase I'd like to thank all of you who leave the contest at this point. Each single version of your designs contained great ideas. Some of the logos looked fantastic and would surely have been chosen if it would have looked for a brand-new logo design. Others had great ideas and simply joined the contest too late to develop their full potential. Thank you so much!
Also thank you for the great designs that stayed in the contest. You all did an awesome job!
14 days ago
burn-in
Germany
Now the contest has ended my congrats go to the winner who really made a fantastic job. I also want to thank all of you who took part at the contest. You had great ideas and designs and I am really thankful for all of you. Take care Kai
4 days, 20 hours ago