What We Do
a) La Canoa (KanuZentrum Konstanz):
the biggest specialist retail market for touring-kayaks and touring-canoes in Southern Germany and the Alps-Region (Austria, Switzerland).
Audience is kayak-, canoe- and SUP-paddlers (leisure level, singles, couples, families).
In 2019 we celebrate 25 years (since 1994) anniversary.
Additionally we provide the following services.
For each service there will be an own website.
Thats why we need a logos in six variations with similar layout from one designer.
b) „La Canoa Kanuschule“: classes and workshops for touring kayaking and touring canoeing
c) „StandUp-Konstanz“: rental stations and workshops for stand up paddling
d) „kanuschulausflug.de“: guided canoeing tours for school classes
e) „teamkanu.de“: guided canoeing tours for business-events (companies and teams in 12-person-canoes)
f) „Bodensee-Kanuweg“: rental network around the biggest lake in Germany for kayaks and canoes with 25 rental stations
For all 6 segments we need a logo with similar layout from the same designer.
The basic element for every design should be our LaCanoa-wave which you’ll find attached. But if you have any special new idea – we are open to this.
Except e) (Bodensee Kanuweg), as this has already a logo which should be refreshed. A combination with the wavedesign is possible.
All services we provide, are at the biggest lake of Germany: the Lake of Constance.
Top Three Things to Communicate
#1 - nature (lake of constance)
#2 - freedom
#3 - community
Our Target Audience:
Audience is kayak-, canoe- and SUP-paddlers (leisure level, singles, couples, families, tourists, school classes, companies, incentives).
please see in the main description the different audience for every of the 6 logos.
a) La Canoa (KanuZentrum Konstanz): blue 0475BF (the wave has to remain for this logo in this colour.)
b) La Canoa-Kanuschule: orange FF8E00
c) StandUp-Konstanz: turqois 23b0a1
d) Schülerpaddeln.de: green 00CC00
e) teamkanu.de: blue 0475BF
f) Bodensee-Kanuweg: red FF4500
The less color you take, the better it is.
If you e.g. provide designs only in black, we are also fine to let that into our final decision.
Logos should be possible to use it later in every color we want to (only black, only blue, only white…)
Our Ideas and Additional Information:
a) La Canoa:
refresh the main logo
Needs to have an additional "seit 1994".
On plus we need variants with "25 Jahre, 30 Jahre, 35 Jahre, 40 Jahre, 45 Jahre, 50 Jahre" instead of “seit 1994”
The blue wave has to be the main logo, but perhaps you can refresh the wave itself.
If you have a great design just put it in – we are welcoming new ideas.
The wave should remain the main eye contact. keep everything as simple as possible for the customer.
perhaps making the wave longer at the downer part and make the whole logo more round? – see example idea attached
b) „La Canoa Kanuschule“: include the lacanoa-wave in any kind of way
c) „StandUp-Konstanz“: include the lacanoa-wave in any kind of way
d) „Schülerpaddeln.de“: include the lacanoa-wave in any kind of way
e) „teamkanu.de“: include the lacanoa-wave in any kind of way
f) „Bodensee-Kanuweg“: lake of constance and a canoe are actually on it. See the former logo attached. Please fresh it up – new ideas are also welcome
PLEASE FEEL FREE TO ALSO SHOW US COMPLETE NEW CONCEPTS