28th Annual California International Marathon Presented by Kaiser PermanenteLogo Design Contest

Logo Design Contest
Contests / 28th Annual California International Marathon Presented by Kaiser Permanente

28th Annual California International Marathon Presented by Kaiser Permanente has selected their winning logo design.

For $250 they received 66 designs from 8 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
26.2-Mile Foot Race
Industry
Sport
Color Preferences
artist's preference
Our Ideas & Additional Information
The organizers would like an emphasis on the word "Marathon" rather than California although symbols of California are good. They do not want to see standard clip art of runners as are currently being used in the submissions. Full title is: 28th Annual California International Marathon, Presented by Kaiser Permanente
Subjects that have been used in the past include: the State Capitol, international theme items like flags and globes, fall colors, California state flower (poppy), California state animal (grizzly bear), the CA state outline, and of course, runners.
Check the CIM Web site (http://www.runcim.org <http://www.runcim.org/> ) to get an in-depth feel for what we are about.
Themes
Complex
Colorful
Adventure

Entries

Order by
Ranking
Entry Number
1st
2nd
3rd

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4th

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5th

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6th

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Discussion

 
Client
Most of these are using standard clip art which we would like to avoid. In #s 5, 3, 2 and 12 and also 7 & 9 the clip art represents a sprinter, not a long distance runner, so those won't work. Also, the word Marathon needs to be emphasized more than the word "California." I edited the contest brief to reflect this.
14 years ago
 
Client
We still would like to see less clip art and more original concepts for the captiol and for the runner(s) although we like the energy and colors of #1 and #2. #19 is still ranked high becaseu of its originality although if it would have some additional art that references the state capitol that would bump it back up to #1.
14 years ago
 
Client
Note that the top ranked logos have the word "marathon" emphasized. The new submissions 35-40 have some potential except for that. Also true for the B me submissions. We still like the uniqueness of the icarrhou submissions, although we'd like to see the runner less "manly" and more impressionistic/unisex (50% of marathon runners are now women). Also, in #41, place "annual under the "28th" and use just California International text on the arc.
14 years ago
 
Logo Designer
Hello there - thank you for the feedback. Please feel free to click on any entry to leave specific feedback to any designer or PM the designer. If feedback is left in this manner, the designer is alerted by the website that there are messages concerning his/her design.

Thank you!

14 years ago
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