I created my trout, but then I have had trouble getting it to look right within the logo. I don't want him to be overpowering (we still want the eye to go to the words first), but I don't want him to feel separate either. Also, I had issues with making him look accurate like he was striking the fly, so I kept him waiting in the water (about to strike) if you will.
This is probably the best layout I was able to come up with, but I will keep working with it. Perhaps it might be better to incorporate a fish (or multiple fish) into the rest of the river/banner, while having your official logo by itself on the side? Let me know your thoughts. Thanks!
(This comment references Entry #10)