What We Do
Locally handmade quality furniture.
Top Three Things to Communicate
#1 - Quality
#2 - Design
#3 - Environmental responsibility
Our Target Audience:
No specific age, both sexes, upper middle class and upper class.
Fashion minded people, people who like interior decoration and design furniture. People who like quality over quantity and who like to support local business. People who think about the environment and are down to earth.
I like black, deep green and blue but those are not a must in any way. Just my personal preference, as I can see it go in any color as long as it’s a good logo.
Our Ideas and Additional Information:
Northern lights can be seen in the northern parts of Sweden. Those parts are known for their harsh cold climate witch Swedish people are proud to endure. It would be nice if the company could reflect that in some way, but not too patriotic because that is a touchy subject in Sweden right now.
The company will take pride that it makes everything by hand and with quality materials. Nature is a big part of the companys image and I could imagen trees, mountains and such in the logo, but it is not a necessity. Design is also a big part of the company.
Norrsken = Northern Lights
Möbler = Furniture
The phrase "Locally handmade quality furniture" is not a slogan, its the description of the company in one sentence.