Slogan

The Time is Now!

What We Do

Right Start™ is a service offering that we'll brand for a financial services company. We'll market Right Start™ as a stand alone brand and therefore it needs it's own logo and other branding materials. However, the branding should in some way reflect the logo of the parent company administering the service, pistonewealth.com.

Industry

Top Three Things to Communicate

#1 - Confidence
#2 - Trust
#3 - Partnership

Our Target Audience:

Young professionals, recent college graduates, young doctors.

Age - 23 to 35
Location - Cleveland, OH
Income - $35,000 to $75,000 annually
Occupation - Professionals and doctors
Education - College undergraduate or higher
Industry - All professional industries, with a focus on medical
Interests - The interests of young people with disposable income - fashion, travel, party
Opinions and Values - Leaning liberal

Color Preferences

Resemble the logo for the parent company with navy and light blue. Navy = #00345A Light Blue = #007FA8

Also, we want an accent of red or orange to compliment the blues.

Our Ideas and Additional Information:

See the attached logo which we own the rights to. I want to compliment this logo. The Right Start™ logo will be used as a stand alone and in conjunction with the attached logo.