IWAT?...Logo Design Contest

It's Worth a Thought...

Dancing outside the lines! I attached a logo for another business which I liked. Played on my image of glasses. You can get more of an idea by seeing some short videos not yet edited, also looking for editor for those... at vimeo.com/iwat

Design Forward, Fashion Forward, Young
Green, Orange, Blue?
Rather have designers do their thing in choices. Did think about using a Crayon for "drawing outside the lines" but don't want it to appear child-like in a bad way.

IWAT?... or IWAT...? main logo including "It's Worth a Thought..."
and perhaps "Dancing Outside the Lines" but that may be too much? Designers may be helped by some of the rough video footage we are using for ideas at Vimeo.com/iwhat WAS also wondering if perhaps a small i might show the distinction in words and is pronounced as question with emphasis on WAT. "I what? iWAT?... or even iWaT? Please make sure on first glance it doesn't look like Twat. Thanks.

AFTER Pondering a bit. I was surprised no one played with the space between the "i" and the "wat" to lead people to the right pronunciation "I what". I think the difference in capitalization does help and adds some visual appeal to me, but so does leaving both the "i" and the "a" small since emphasis is on WORTH and THOUGHT.

General consensus seems to be to lose the "?" and "..." ellipses. I liked them, but oh well.

I like some of logos with backgrounds, but don't want to be limited by square or even background. Would like if we could communicate a bit (not too literal) between the i and the wat?...
Like the color change. Of the "style inspiration" options, chocolate socrates is the one that really gets me.

None of the submissions seem to push one towards the pronunciation (I know will be a problem) which might put the "WAT" like it would read if "What?" was in Italics or bold? Emphasis on WHAT not the "I".

Weird comment here. When I scroll over logos on ranking page a four sided arrow comes up over the logo. It has a three dimensional look as if I was choosing up down or left right. Initially I thought some logos had that and I liked it. "Which way should I go?" Fits with intention of the organization... helping people find their way through thinking outside of the box.

Responses to facebook (the numbers they refer to are not the current ones. SEE PHOTOS ATTACHED TO SEE WHAT THEY ARE REFERRING TO. Rick Meredith #2 because it's the simplest and most memorable, easy to reproduce. It jumps out at me. None of the other icons enhance the value or the understanding, they only complicate and blur the design. And please, let's all retire the misuse of the ellipsis. A...See More
Like · Reply · 2 · 16 hrs
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Susan Councilor- Persichetti replied · 3 Replies
Gary Herbert
Gary Herbert From the standpoint of graphic clarity - I prefer #1 or #8. Like how the glasses enlarge the letters through the lense. Insinuates that your comments will also provide clarity on the topic. However, I agree question mark is out of place for a statement.
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Lewis A Ruff
Lewis A Ruff In general, the use of a question mark and glasses or thought bubble seem to compete. I like the second without the question mark but with a thicker line more dominant thought bubble. The block logos don't attract me.
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Lewis A Ruff replied · 1 Reply
Terrie Sneathen Smith
Terrie Sneathen Smith The colors used in number 5 reminded me of the logo of the Mexican restaurant you used to use as your " office" back in Irvine.