“It’s a Bitch to Quit” CampaignLogo Design Contest
Logo Design Contest
Contests / “It’s a Bitch to Quit” Campaign
“It’s a Bitch to Quit” Campaign has selected their winning logo design.
For $400 they received 61 designs
from 12 different designers from around the world.
Logo Design Brief
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Client
What We Do
This health center, focused on the needs of the LGBT community, sponsors the “It’s a Bitch to Quit” smoking cessation program. They need a fresh logo for the program as part of a new marketing campaign.
Industry
Color Preferences
The LGBT community embraces the rainbow as an identifying element. However, Pink, Purple and Orange may help this logo stand out to its audience. Red, representing the "anti-" in the anti-smoking message may also work. Avoid Black (unless in conjunction with Pink).
Our Ideas & Additional Information
By its very name, “It’s a Bitch to Quit” has a irreverent, ballsy attitude. This audience values attitude and a rejection of some social decorum. Try being playful, flamboyant and in-your-face.
Themes
Necessity
Colorful
Modern
Adventure
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