This graphic is interesting; evokes a plane well, although I think it is more "paper airplane" than "Concorde". Maybe a slightly different take? I also definitely prefer your designs that use most/all of the color palette.
Generally, except for the design I ranked where the graphic design points to the left and the whole logo looks like an arrow, we don't need to include both "SST" and "Software Strategy & Transformation" in the logo.
It's interesting; I think for the designs where "SST" is much larger or when we have an up-and-to-the-right orientation for the graphic, I like having the graphic to the left, but when we spell out "Software Strategy & Transformation" or when the graphic is pointing to the right, I like having the graphic on the right. Not sure I can articulate why, though.
The interleaved S's with the arrows are interesting, but I prefer your other designs that have a more pronounced graphic and use more of the color palette.
I definitely prefer the designs that use more of the color palette. I'm not sure the overall circle of the graphic evokes any of our desired characteristics in this one. The arrows embedded in the bottoms of the S's are interesting, though.
I like this one too. Could we play around with the text to try to get it on two lines instead of three? I wonder if that would even out the lengths of the lines more.
I really like this one a lot. Can we get the colored triangles larger and/or closer together? if they cover more vertical ground then they would look more like the "head" of an arrow, with the text forming the "tail"
This is also a really attractive graphic. It feels like the triangles are pointing in opposite directions, which doesn't give a sense of coherent progress in a common direction. I think we need more of that directional sense for the logo, though.
I'm intrigued by this; the layers are suggestive of common technical architecture diagrams, and there's a vague "S" in the negative space that's interesting. I think some of your other designs that suggest more evolution/movement fit a little better though.
I like the selection of colors from the palette you've made here, although like some of your designs that use the full palette. I'm not sure what to make of the graphic here. I get a sense of "alignment" or "convergence" from it, which _is_ relevant to the group's mission, although it's more important for us to evoke a sense of acceleration/speed than one of alignment.
The other logos in our organization family (the Comcast corporate logo and the Core Application Platforms logo) don't really have 3d/drop shadow elements to them, and I prefer some of your other designs that use more of the color palette. The slanted blocks do present a feeling of movement/dynamism that I like, though.
I prefer some of your other designs that use more of the colors from the palette. The tapered stripes give a sense of movement here that I like, although I think some of your other designs evoke that more strongly.
I like this one too. I wonder if moving the graphic to the right-hand side might work: the 6 circles seem to form the head of an arrow pointing right, and I wonder if the text could serve as the tail of the "arrow". I wonder if the circles could be adapted somehow to give a stronger sense of speed/acceleration.
I think this one doesn't connect as well with me as some of your other designs; it's less colorful, and the graphic doesn't evoke acceleration/transformation as strongly as some of your other ones.
I'm really intrigued by this one! Reminds me of jets flying in formation. Could you also do a version that uses the group acronym "SST" instead of the full group name "Software Strategy & Transformation"?
I like the other version I just ranked, where the stripes narrow towards the upper right, as that suggests more "speed" to me. On the other hand, this suggests some more "evolution/growth" to me, so I am intrigued to explore that too.
I really like this one; the use of the full color palette; I like how the slanted boxes in the graphic give a sense of movement/speed. For the negative space inside the colored blocks, rather than a round center, what if those were negative space arrows pointing right?
Similar to the one I just ranked: liked the full color palette and clean lines; liked that the tapered curves suggest dynamism and movement; would like to see versions that suggest movement in the same direction.
Also, I thought the design element looked vaguely like an "S"--not sure if this was intentional, but I found it to be a subtle, amusing bonus. Not necessary to keep that feature if there are better ways to suggest the "evolution" sense.
I'm intrigued by this design as well. Again: like the use of the full color palette. The curved lines again suggest movement and dynamism, which is great. The movement they suggest is currently circular (spinning in place?), although the group represents progress/evolution/acceleration, so perhaps a version that suggests movement in a single/cohesive direction?
I like the use of the full color palette, and the "clean" look of this design--the members of the department are mostly professional software engineers, so this feels like it evokes professionalism/excellence well. I also like the slanted boxes, which suggest movement/dynamism. Could you think of some alternative design elements that evoke evolution/transformation or acceleration somehow?
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Please check new design from me and provide feeedback.
Thank you.
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