exceed@® Logo Design Contest

Featured

exceed@® has selected their winning logo design.

For $275 they received 203 designs from 37 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
ApolloDS
United States

What We Do

exceed@® (Exceed At, LLC) helps people and organizations discover their greatest potential, create inspired change plans, and exceed their goals, through coaching, training and consulting services.

Industry

Consulting

Top Three Things to Communicate

#1 - Experienced/Smart
#2 - Innovation/Creativity
#3 - Professionalism/Sophisticated (but not stodgy)

Our Target Audience:

Professionals across a range of industries (e.g. Financial, Creative, Professional Services) who wish to individually focus on their development (e.g. career, skills, leadership) and/or engage their organizations in employee focused change initiatives.

Age, (Probably early 30s – mid 50s)
Sex (Both)
Location (Metropolitan/Urban Areas)
Income (Higher Levels)
Occupation (White Collar – Professional Services)
Education (College Degree)
Industry (See Above)

Psychographics: Interests, Lifestyle, Behavoir, Opinions, Values
High Performers/Industry leaders who seek to improve their organization, their people and/or themselves. Individuals who are typically highly self-aware and/or seek self-awareness. Smart, sophisticated, hard-working, well-dressed/groomed professionals who appreciate similar qualities in others. Individuals who are open-minded and interested in holistic self-improvement which may include self-exploration, study, travel, reading, mindfulness, spiritual inspiration and more.

Color Preferences

Blue, Grey, Orange (if additional colors I like both red and purple). I’m open to a colorful but sophisticated artistic design/palette, particularly in how the “@” symbol is handled in the design.

One way or the other, I would like a logo and icon that can be easily translated to a white version and black (or gray) version.

Our Ideas and Additional Information:

I’m completely open to all ideas! In my mind’s eye, I see the word ‘exceed’ in a simple font while the “@” symbol is somehow integrated with a simplistic but artistic colorful design that could also stand on its own as an icon.

The current logo which I essentially designed has the greater than symbol (>) integrated into it since I’m looking to help others exceed expectations not just meet them - maybe you could do something with that concept – not sure. At the moment, I think my current logo is too bulky and heavy… and lacks imagination. Plus, it doesn’t work at all as an icon so I did another homegrown design for that (take a look at “exceedat” https://www.facebook.com/exceedat or the Exceed At page on LinkedIn).

Examples of logos I like:
Tableau (tableau.com)
Optum Health (optum.com)
Comcast/NBC
Degreed (degreed.com)
Youngevity (youngevity.com)

Themes

Modern
Masculine
Simple
Necessity
Refined

Style Inspiration

Applications

Mobile
Desktop
Print
Signs
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Entry Number
1st  

Withdrawn

2nd  

Withdrawn

3rd  
4th  
5th  
6th  
7th  
8th  
9th  
10th  

Withdrawn

New  
New  
New  
New  

Withdrawn

New  
New  
New  
New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
New  

Withdrawn

New  

Withdrawn

New  
New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
New  

Withdrawn

New  

Withdrawn

New  
New  
New  
New  
New  
New  
New  
New  
New  
New  
New  
New  
1 2 3 4 5

Discussion

Discussion

ApolloDS
United States
One more thing: Please note that I like very clean fonts (like Avenir Next… no serifs, scripts or character fonts at all). I think the font for the word “exceed” in my current logo is too heavy.
4 years ago