What We Do
exceed@® (Exceed At, LLC) helps people and organizations discover their greatest potential, create inspired change plans, and exceed their goals, through coaching, training and consulting services.
Our Target Audience:
Professionals across a range of industries (e.g. Financial, Creative, Professional Services) who wish to individually focus on their development (e.g. career, skills, leadership) and/or engage their organizations in employee focused change initiatives.
Age, (Probably early 30s – mid 50s)
Location (Metropolitan/Urban Areas)
Income (Higher Levels)
Occupation (White Collar – Professional Services)
Education (College Degree)
Industry (See Above)
Psychographics: Interests, Lifestyle, Behavoir, Opinions, Values
High Performers/Industry leaders who seek to improve their organization, their people and/or themselves. Individuals who are typically highly self-aware and/or seek self-awareness. Smart, sophisticated, hard-working, well-dressed/groomed professionals who appreciate similar qualities in others. Individuals who are open-minded and interested in holistic self-improvement which may include self-exploration, study, travel, reading, mindfulness, spiritual inspiration and more.
Blue, Grey, Orange (if additional colors I like both red and purple). I’m open to a colorful but sophisticated artistic design/palette, particularly in how the “@” symbol is handled in the design.
One way or the other, I would like a logo and icon that can be easily translated to a white version and black (or gray) version.
Our Ideas and Additional Information:
I’m completely open to all ideas! In my mind’s eye, I see the word ‘exceed’ in a simple font while the “@” symbol is somehow integrated with a simplistic but artistic colorful design that could also stand on its own as an icon.
The current logo which I essentially designed has the greater than symbol (>) integrated into it since I’m looking to help others exceed expectations not just meet them - maybe you could do something with that concept – not sure. At the moment, I think my current logo is too bulky and heavy… and lacks imagination. Plus, it doesn’t work at all as an icon so I did another homegrown design for that (take a look at “exceedat” https://www.facebook.com/exceedat or the Exceed At page on LinkedIn).
Examples of logos I like:
Optum Health (optum.com)