OneTag or 1TagLogo Design Contest

Logo Design Contest
Contests / OneTag or 1Tag

OneTag or 1Tag has selected their winning logo design.

For $350 they received 262 designs from 48 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We provide technology to companies and ad agencies that spend money on advertising. Our technology tracks the advertising, collects data and provides reporting of that data that is related to their digital advertising.
Industry
Media
Color Preferences
Blue, Grey, Purple, Orange
Our Ideas & Additional Information
Solid white background only, please.

The word "tag" in the company name should not be seen in the logo as an actual physical tag of any sort (our industry thinks about the word "tag" as just a technical term).

Instead, any symbol in the logo should communicate unity, bringing many pieces together, technology, and intelligence.

We would like to see treatments of both versions of the name:
1Tag
OneTag
We will let you know, during the contest, if we decide to go with only 1 of the 2 versions.
Themes
Masculine
Necessity
Refined
Secure
Simple

Entries

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Ranking
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Discussion

 
Client
The contest brief was updated Monday night (USA time). There might be helpful new information there that will affect your designs.

Thank you in advance for submitting your ideas! We promise to provide good feedback along the way.

- the onetag team
14 years ago
 
Client
Thank you all for your response. It is amazing to see such great work so far. We at the onetag team will also welcome logos with the "onetag" word mark. If you feel that you can express better feelings using this treatment, please do.

The logo will be used on a website and in software, so the use of shadows will help to make it pop.

Thank you again for the great work.
14 years ago
 
Logo Designer
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


14 years ago
 
Client
Since the logo will be used online, the background will be either transparent or white. So please submit only solid white backgrounds - with no gradient.

The idea of using a circular icon (like #7 #17 #24) could be interesting if the icon can act as the O in OneTag. Would be nice to see some ideas with that. As well as completely different ideas too.
14 years ago
 
Client
Some very creative logos have been submitted - and that is great! But many have been moved to "not interested" because they're a bit too playful or cute.

We do like the very creative ideas, but submissions must be kept simple. We are a business-to-business company, so cute logos that consumers would prefer are not going to be good for us. Something in between, or more business-like, would be better for us.

It would be good to see how darker shades of blue would look. Again, to look more serious.

As requested previously, please do not use heavy gradients for large areas. Shadows and slight gradients are very good, but heavy gradients (such as 100% to 20%) for the whole logo is not desired.

Please show us some *neTag treatments - where * is a round creative/icon of your design? This concept might not work, but we would like to see it.

Thank you, Designers!
14 years ago
 
Client
So far #43 and #49 are the only designs that show what has been requested by us in the comments section. It would be great to see more designs around that concept. The concept being:
[round icon/graphic]neTag

#44 #45 #46 Graysource and #18 #25 #59 danez: As requested in comments above: Please use solid white background for all designs. It will help your ranking. Shaded/graded backgrounds Do not help us compare all designs.

Everyone: Feel free to add/try more color ideas. But do keep blue in the design - preferably darker blue.
14 years ago
 
Client
#7 #8 #9 we like your basic design concept, but we really do want to see everything with a solid white background - for comparison purposes and because our site is most likely to be white background too.
14 years ago
 
Client
We would really like to see more ideas like #43 #49:
[round icon/graphic]neTag - where the neTag part is just text, but the O is a creative element.
14 years ago
 
Client
We still really like the concept that #81 shows. LG: If you make that O icon less 3D you could move higher in ranking. And other O-icon ideas such as that would be good to see also.
14 years ago
 
Logo Designer
hi onetag, you can give a peronal feedback in the designer page ... in this case everyone of us can receive an e-mail with the comment

thanks
14 years ago
 
Client
*** 24 hours to go ***

Here is some key feedback. New submissions per these comments could definitely affect your rankings.

#126 SeanEstrada: Please show without gradient? And maybe with a darker blue?

#12 wookasheen: Please show with darker blue, and maybe other color combinations?

#120 scave: Please show without the drop-shadow under the O?

#14 grafixpere: Please show without the outline/tubing around the characters? And maybe with darker shades of both colors?

#123 EastCoast Creative: Please show with darker "Tag", and also with different color combos?

#75 iNED: Please show with darker shades?

Thanks!

Tag
14 years ago
 
Client
Thank you again for all the great submissions!

We will be voting as a group after the contest ends. ALL submissions that are ranked (or that are "New/Unranked") are still in the running. Ranking can change quite a bit when all votes are in.

Again, many thanks.

Tag
14 years ago
 
Logo Designer
I wish to say thank onetqag for considering my work

cheers
sCott
14 years ago
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