JYVÄSKYLÄ SOUTU Logo Design Contest

JYVÄSKYLÄ SOUTU has selected their winning logo design.

For $375 they received 68 designs from 7 different designers from around the world.
Contest
Logo Design Brief Hide
Reijo Lahtonen
Finland

Slogan

DUO

What We Do

Rowing race with traditional church boat.
The roving race will happen using two lakes - start in Lake Jyväsjärvi - and via canal to Lake Päijänne. we have also two race in same happening: worm up - about 3 kilometer - and after that we stop the boats in canal - - and will continue like Formula 1 - faster from pole position and so on. after that boats will travel about 10 kilometers back to final.
So - I like to use also "DUO"

Industry

Sport

Top Three Things to Communicate

#1 - sport
#2 - race
#3 - professional

Our Target Audience:

news
Internet
facebook

Color Preferences

white
blue
green

Themes

Sporty
Modern

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

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