"It's a Pet's Life"Logo Design Contest

Logo Design Contest
Contests / "It's a Pet's Life"

"It's a Pet's Life" has selected their winning logo design.

For $425 they received 104 designs from 19 different designers from around the world.
1st
#104

Withdrawn

8th
#103

Withdrawn

9th
#98

Withdrawn

10th
#99

Withdrawn

New
#97

Withdrawn

New
#76

Withdrawn

New
#74

Withdrawn

New
#75

Withdrawn

New
#93

Withdrawn

New
#92

Withdrawn

New
#72

Withdrawn

New
#53

Withdrawn

New
#55

Withdrawn

New
#56
New
#38
New
#30

Withdrawn

New
#34

Withdrawn

New
#43

Withdrawn

New
#37

Withdrawn

New
#73

Withdrawn

New
#71

Withdrawn

Prefers others.
#52

Withdrawn

Prefers others.
#51

Withdrawn

Prefers others.
#50

Withdrawn

Prefers others.
#49

Withdrawn

Prefers others.
#45

Withdrawn

Prefers others.
#35

Withdrawn

Prefers others.
#33
Prefers others.
#32

Withdrawn

Prefers others.
#31

Withdrawn

Prefers others.
#29

Discussion

 
Client
Love the soft, sweet look you are showing. Love the dog in #35, but he looks like he is sleeping. Adorable #33! Don't want to send you in the wrong direction, but is there anyway to add a white picket fence in #33? Imagining how we could depict this logo on the front of our store in the mall. Could you try adding a white fence somewhere around the dog?
9 years ago
 
Logo Designer
#37 #38 Hi, I put a picket fence behind the pup. And I opened up the eyes on the little pup on the tennis ball....Looking forward to any further feedback..thanks so much.. Peg
9 years ago
 
Client
Thank you! Very nice! Question, is this little dog art that you created? Is the dog character able to be trademarked? Just checking as we have had difficulty before and as we consider the logo, want to be sure it is completely unique. Ultimately, we will have our own line of pet products, so need something completely our own that we can recreate on all our products packaging as well. No disrespect intended, so hard to find original dog art creation....the breeds have all been drawn so many ways...We just want to be completely original and unique.

Would you be willing to try this #37 with different fonts of writing?
9 years ago
 
Logo Designer
Hi, Yes, this little guy is all mine and can be trademarked. I will work on some different fonts for you. Thanks Peg
9 years ago
 
Logo Designer
#43 #45 Hi, here are 2 new fonts...I will be back later this evening to try a few more fonts...Are there any fonts you have in mind, just let me know..thanks Peg
9 years ago
 
Client
Thanks peg! Would you be willing to try the dog in different settings? Perhaps formal, playing, my team is liking the dog and perhaps showing different versions of the dog...would you be willing to try different themes?
9 years ago
 
Logo Designer
#49 #50 #51 #52 Hi, Here are some new entrys....thanks so much.. Peg
9 years ago
 
Logo Designer
#53 Hi, Here is a sweet poodle....thanks so much.. Peg
9 years ago
 
Client
We love your poodle. We think you've got the perfect mix of sophisticated and cute! Sassy and elegant! Peg, I don't know if you would be willing to try this..... the poodle is looking to the left, tail on the right, could we somehow put a masculine dog (maybe bulldog) or sporting dog behind tail to the right of the poodle with maybe even the pink color rubbing off the poodle, like playing off that we have both fou fou dog products as well as tough guy products? And our graphic designer also asked if we could try the font all caps?

We really appreciate you trying all these things so that we can find the PERFECT logo!!
9 years ago
 
Logo Designer
#55 #56 Hi, here is the sweet poodle and her tough guy friend, both holding a shopping bag...I did the font all caps and the other lower case.. Thanks so much.. Peg
9 years ago
 
Client
Peg, we love it!! And we know we are now really pushing it, lol, any chance you can make the tough guy out of your original "bull dog" type dog (the one sleeping on the ball?) He is tough, but a bit cuter! LOL

You've done an amazing job! We are loving it!
9 years ago
 
Logo Designer
#71 #72 Hi, I have soften the tough guy, but left him with the same feel as the the poodle. And I came up with another design...Thanks so much.. Peg
9 years ago
 
Logo Designer
Sorry its #74 ...Thanks
9 years ago
 
Logo Designer
#75 #76 Hi, Here are 2 more tough guy option before I head off to work...I will be back later this evening if you would like any other changes..thanks so much.. Peg
9 years ago
 
Client
We do really like the new "grumpy" dog you showed, but we think we like the way we can see their feet. The banner looks great, but still think it takes away from the rest of the dogs. Do you think we should try our name in the banner, but under the whole dogs? Is that too much going on? I am going to ask my team, but I like the capital font in #56 and love the grumpy dog in #76 .... Can we add different parts of one logo into another?
Really like the dog look in #72 as well, but those dog characters are bigger than when we show the whole body. Have to ask the team which they like better. It is nice to see more of the expression on the dogs faces.
9 years ago
 
Logo Designer
Hi, Sorry I worked really late last night...Yes, the parts are interchangeable. I will work on your logo today..thanks so much.. Peg
9 years ago
 
Logo Designer
#92 #93 Hi, Here are the changes...I think it looks great with the banner under the doggies...Looking forward to further feedback..thanks so much.. Peg
9 years ago
 
Client
Yes, you have put so much work into this, which we so appreciate. We are trying to be a bit less cartoonish. We love that font from business builder. We have asked her also to work on her logo with two dogs. I don't want to waste anyones time, and be fair. We are not sure how we are supposed to do this at this stage when we still want some changes. Please let me know if you are still willing to work on this one.
9 years ago
 
Logo Designer
Hi, Yes I would love to keep working on your logo until its perfect. Just let me know what changes you would like and I will get on it...thanks Peg
9 years ago
 
Logo Designer
#97 #98 Hi, Here are 2 different fonts....Thanks so much.. Peg
9 years ago
 
Logo Designer
#99 Hi, here is a new idea....I will be back later this evening to see about changes...thanks so much.. Peg
9 years ago
 
Client
Peg, you are doing an amazing job! I think we are pulling you from pillar to post because this is happening so fast, and we really did not have a strong "brand" identity when we began the contest. Would you consider doing the gruff dog like a sporting dog or a huge great dane? This way we depict the both styles, but maybe we can get away from the cartoony look a bit? And.... could you try the second dog and the writing in a shade of gray, either very light or dark gray instead of the brown? As it evolved, the store is taking on a different look, one like the look of the recent popularity of reclaimed wood, hamptons, beachy wood colors..... I think we can absolutely still use the muted pink, easy color and maybe we can make the logo go more classy than cartoony, but still easy going....the store is beginning to look like the pet version of the store Anthropologie, if you know their brand. I can load a pic if you want me to....actually, I'll try to load a pic of what I mean.
9 years ago
 
Client
Ok, so I just uploaded the pics of a luxury pet store in London. This is exactly what we are doing as far as the decor in our place. A complete change! We will absolutely understand if we went too far in another direction and you don't want to continue to make changes!
9 years ago
 
Logo Designer
Ok, I will work on it..thanks Peg
9 years ago
 
Logo Designer
#103 Hi, Here is the new version ! ..Looking forward to your feedback..thanks so much.. Peg
9 years ago
 
Client
Love it! Can you put the rhinestone collar back on the poodle, and maybe a plain leather on the dane? Can she carry that cute bag you designed? We were worried that we would lose so much detail when the logo is shrunk down for business cards and brochures, but we think your new design would look great large or small! Great job! We really appreciate all your effort on our behalf!
9 years ago
 
Logo Designer
#104 I am so glad you love it...I put collars on both the dogs and added some studs to the danes to give it some contrast...and the poodle has her bag back.....If there is anything else please let me know..thanks again.. Peg
9 years ago
 
Client
Peg, honestly, you have done an amazing job! How this began and where it ended! We really appreciate so your unending support and good hearted willingness to help us get it "right"!! Much appreciated!!
9 years ago
 
Logo Designer
Jill, I could not of done it without your direction...thanks for all your kind words...Peg
9 years ago
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