Walk On Walk Off
Walk On Walk Off is new pass product from Walks that allows guests to join guided tours of top attractions when and where they choose, without advanced registration. In Spring 2018 Walks is launching a new product line in San Francisco, London & Rome, calling on all travelers to hop off the bus and explore at street level. In each city we will run a schedule of 40 - 60 tours per week, digging into the top attractions of that city as well as more offbeat adventures like a food tour in Rome or a Jack the Ripper tour in London. Each tour is 60 - 90 minutes long and no advance registration is necessary. Guests just buy a pass (priced $45 - $60, valid for 7 days), grab a schedule and join the tours that suit them. Redemption is unlimited, so if they really like a tour, they can take it twice. We call it Walk On Walk Off.
We're capitalising on a product (Hop On Hop Off) that is already familiar to consumers, but taking a more sophisticated approach by contrast.