Joe’s Mercantile
We are a retail store that sells men and women’s clothing, toys, books, gifts, and artisan goods. Our main store Joseph’s Department Store has been around since 1937 but we are closing and reopening in a smaller space. Our new store is going to be more modern and fresh and we would like the logo to reflect that. We would also like to pay homage to our original logo with some elements referenced. Maybe color scheme or font.