SThar

Our audience is barrel racers—specifically those who appreciate quality events, tradition, and a strong Wyoming western identity. We already have a logo in place that we really like, and I’d love to incorporate our existing logo or a complementary variation of it into the anniversary merchandise. The goal isn’t to reinvent our brand, but to elevate it in a way that honors the history of the event while still feeling fresh and wearable. The visual direction should reflect a Wyoming western flair—something iconic and meaningful, such as the Wyoming Bucking Horse, Devils Tower, or another subtle but recognizable western element. The design should feel bold, timeless, and rooted in the western lifestyle, appealing to barrel racers who are proud of where they compete and the legacy behind this event. Overall, this merchandise should celebrate 45 years of tradition, resonate with our core contestants, and be something people are proud to wear long after the event is over.

Reined Cow Horse and cutting event.

Premier Barrel racing futurity