sespinal

Background: Nectar is a new med-spa, slated for launch in January of 2024, in the greater Portland, Maine area. The med-spa will provide the highest level of injections and medical grade aesthetic services, including Botox, fillers, and chemical peels. In addition, there is the potential for a white-labeled skin care line to be added in the future. Nectar’s goal is to become the leading multi-site med-spa in the US. Objective: Build a foundation for the Nectar brand with a focus on two key pillars: 1) Nectar is considered the gold star of Medspas, delivering a high-end, luxury aesthetic experience. 2) Engender loyalty with our customer base, by providing an environment that empowers all people to experience their ultimate version of beauty. Why Nectar: The name offers an alternative to the cold, more clinical aspects of injections and medical aesthetics that are found in the market today, evoking a sense of comfort and warmth. The idea of “Nectar” embodies the luxury in-spa experience we seek to create. Nectar was founded with a hope to bring medical-grade aesthetics to individuals who want to define and celebrate their own beauty, not the overdone Hollywood look. The name matches the nature-based design we are curating in the space with a nod towards optimism that we are hoping to pass between practitioners and clients. Nectar is a liquid that is smooth and rich, creating a feeling of being spoiled. Considerations: ● There are other Nectar medical spas in existence today, we will need to consider possible visual treatments or spelling variations to ensure the brand can take the leadership position. ● Lends itself to the color orange. Orange is often used to portray youth, playfulness, and being bold. Orange is usually seen as healthy, energizing, and attention-grabbing. Audience: ● Primary: women 30 - 50 years old, who are comfortable with injectables and other medical-grade aesthetics. These women value and prioritize receiving the highest quality service and results ● Secondary: Men 30 - 50 years old, already comfortable with injectables and medical-grade aesthetics ● Tertiary: Women and Men new to medical grade aesthetic treatments who are seeking a respected, well-known med-spa where they can confidently enter the world of medical aesthetics Positioning: Provide a consistent luxury experience with Individual attention. For people who want to look and feel their best, whatever that means to them, Nectar provides the ultimate aesthetic experience with exclusive access to the best in the business in an environment that consistently surprises, delights, and exceeds expectations. Tone: rich, timeless luxury, dependable, trustworthy