Güegi-Quell
Available:
- Logo(http://www.guegi-quell.ch/wordpress/wp-content/uploads/2016/01/logo1.png), can moderately be modernized, but should not deviate too much
- Slogan: ig nimme no e Schluck! (must be included)
- Name of the beer: Märzen Bier, Dunkles-Weizen Bier, Lager Bier depending on the finished product
- Note: naturally cloudy & unfiltered (should be included on every label)
Assignment:
creation of a beer label (rectangular, classic) in which the logo, the slogan, the name of the beer and the note have to be incorporated without the viewer feeling as if he is losing track of the whole picture with all of the text going on. Everything together should look like one harmonizing picture
The printing will be done directly onto the bottle - single color (so no very fine lines can be used)
The aim is to create a uniform image that is either modern or retro, positioning this young and innovative microbrewery
Background to the brewery: the ladybug - the Güegi - is a must and runs through the concept, it is also the heraldic animal of the brewery. As I already mentioned, the original logo can easily be updated, but should not lose its recognition value. The brewery was founded in the year 2012 in the domestic kitchen and expanded with a lot of love for detail, innovative recipes and determination to today's company
The label should be designed in such a way that the name of the beer can be adapted individually to each brew, also possible as a follow-up order for the designer