Hype Franklin
What the Brand Does
HYPE Franklin is a no-BS, witty, punchy weekly newsletter that covers everything happening in Franklin, Tennessee. We break down local news, events, business growth, food openings, and cultural happenings in a way that’s fun, fast, and hype — not boring like traditional local media.
Think of it as the Hustle or Milk Road, but for Franklin. Short, funny, and snackable. We’re building the go-to source for locals who want to stay in the know without reading dry press releases or corporate fluff.
Target Audience:
Adults ages 20–60 who live in or around Franklin, TN.
Busy professionals, parents, entrepreneurs, and creatives who want to stay connected to the city.
They love good food, live music, festivals, and knowing the “inside scoop” on what’s happening before anyone else.
They’re digital-savvy, love humor, and want something entertaining and easy to read.
Also, i plan to make a broader media network in other small towns. So if i could see some logos with just "Hype" and maybe some with "hype franklin" (franklin is the city)