rustemonkal

This is a discounter supermarket similar to Aldi or Lidl.

This is for a food discount supermarket chain. The target audience is customers looking for bargain prices and cheap shopping (worldwide examples are Aldi, Lidl). We are looking for a logo that states the store is a discount market with very good prices.

CCO stands for the 3 owners' family names: Cınar-Cerkez-Onkal. This will be a company with interest in more than one business sector. So the 'core' in the logo should be CCO and it should be written as big as possible; and for this first venture (solar energy business), the 'side-kick' of the logo can be 'Solar Energy Systems' so that the logo in total should read CCO Solar Energy Systems. The 'core' CCO should be positioned and established in such a way that, for our future ventures, we can simply kick out 'solar energy systems' and add for example ' Construction & Development'. The core of the logo CCO should look corporate and serious; but the additional elements that signals the specific ventura in question (for example 'solar energy') can be lively and less serious.