Chimuelo
Chimuelo is a mezcal brand. Mezcal is a distilled alcoholic beverage made from of agave, similar to tequila.
Chimuelo in Spanish means "toothless". Toothless people sometimes cover their mouth while laughing as their smile is incomplete and their are a little shy about it. This brand is intended to make people laugh freely no matter what their smile looks like.
If Chimuelo were a person, he/she would be very loved by those around because every time he/she smiles does it in a full, sincere, innocent, friendly and above all, contagious way. Chimuelo is that person that cannot be missed on special occasions because he/she cheers up every moment while he/she finds every reason to laugh out loud. For Chimuelo the most important thing is the moment, to shout happiness through laughter and to announce that there is nothing more important than smiling even though he/she has missing teeth. No more mouth covering to laugh.