rachelstroh

We are a health and wellness social media platform focused on the dissemination of health information to both those seeking solutions to their health ailments and those seeking to optimize. Everything is built on a sleek user interface and designed in a way similar to YouTube's layout for familiarity and ease. We are targeting users both young and old; those interested in everything from standard healthcare to biohacking to longevity to wellness. With that being said, our platform does have a very tech-y, young feel, so we would like our logo to reflect this branding.

We are a video-first social media platform with a focus on health education. Our interface looks similar to YouTube, Tiktok and Medium combined, but all content is related to health optimization. We also have a marketplace for goods and services related to optimizing wellbeing. We are also giving patients the option of inputting their health conditions/ goals and then connecting them with a broader community of individuals with the same goals for purposes of crowdsourcing knowledge and finding solutions. Our target audience is essentially everyone. Research indicates that Gen Z + millennials are interested in longevity, biohacking, and health optimization. Older generations are interested in more traditional healthcare. Our solution encompasses all of this, so our audience is broad. In terms of the look and feel of our branding, we do want it to be modern. We are bringing healthcare into the future, and we would like the branding to reflect this.