Pinks
My brand is a small sweater label that is just starting. I don't work with factories. I make all the pieces by hand or machine or sub out to knitting artisans locally. I make pieces for children and adults and some homewares. The intent is to have a gender neutral style from infants to Adult XL. The exception would be baby booties.
Our brand targets a customer who seeks clothing and homewares that are handmade, unique and want a relationship with the whole production process of a piece. By relationship, I mean they want to know who made their clothes, and the source of the yarn and fabric. They look for unique quality - "less is more" is their moto.