H.O.T.Y.
H.O.T.Y (pronounced "Hotty") is short for Husband of the Year.
The company presents a line of progressive & playful branded merchandise (primarily apparel but could expand to other verticals) that celebrates everything that all the H.O.T.Y husbands out there are. The target audience is husbands and wives of H.O.T.Y. husbands and of course their wonderful men.