Pearl Capital Management
Client Company Name: Pearl Capital Management
Brand and Color Elements of Blue Palette to be used in any schema.
Main Color: Navy - #0A4158
Secondary Color - Teal Green - #4B8378
Highlight (pop) color - Orange - #FF9636
Client is Boutique Financial Services Firm and Practice providing complete financial services management for families and small businesses. The firm is run by a WOMAN however they want to appeal to future male associates and clients as well (feel proud to work for and with Pearl Capital).
Firm caters to higher end clientele of generally higher net worth individuals and small business owners.
Branding keywords:
Family
Luxury
Boutique
Comfort
Connection
Bespoke or Custom Tailored
Office is very homey with a soulful appeal that targets higher net worth individuals and families.
Branding Guideline for Logo.
Horizontal with Bordered or un-bordered Icon.
Horizontal name of PEARL CAPITAL with MANAGEMENT underneath preferred.
Icon to the left of the name and tag.
Icon Guidelines:
A Path or road leading to fruition of wealth, creation, security. Trees are overused - but possibly a variation could work. No TREES explicitly.
Any variation of fonts that display a solid and luxurious feel. Fonts should be clean and modern. Nothing Times New Roman or Older.
Variation of Bolded Pearl and Unbolded Capital can be used as well.
PearlCapital