Robert S. Haring, DDS, MS
A dentsit office that treat kids ages 1-21 years old.. Most of the patients are between the ages of 6 and 14. Old "brand" was teddy bears, but dentist wants to get away from that "brand" and create a "hipper" cooler brand for kids..
Brand flavoring: Team Haring, VIP Haring, etc..
Brand new office fully high-tech..wants new cool image for kids.