LifeNotes
Our parent company designs retirement plans for credit union executives. LifeNotes is a new premium finance product under our Capaxa brand. We had a Capaxa logo designed but realize we also need a complimentary logo specifically for the LifeNotes product.
Our target audience is C-Suite, Board Members, or HR/Finance managers/directors who would be involved in implementing these types of plans for their high-level execs. We deal almost exclusively with Credit Unions, but also some other non-profits. Credit Union Execs tend to be more community-minded, and have frequently foregone more lucrative roles in banking due to this mindset.