jirinowak

Here is the literal and clear English translation of your design brief for the graphic designer: --- **We are transitioning from the current Swissmedicus brand logo to a new logo under the brand Heart Elements for our product line, which includes 10 different products.** The core product is: [https://ultimate-magnesium-complex.cz](https://ultimate-magnesium-complex.cz) Under the Heart Elements brand, we will launch very unique dietary supplements with sophisticated formulations based on current scientific knowledge. --- **Logo Requirements:** The desired shape is definitely a heart (as part of the brand) or a shape very similar to a heart. This heart must be divided into several parts (as part of the brand concept – “elements”) to reflect the logic behind the name “Heart Elements”. Another important requirement is that the graphic should evoke the Swiss flag (Swiss cross). For example, the heart can be completely divided into four parts by a white isosceles cross to strongly evoke the Swiss flag (Swiss Cross), since the company is originally Swiss and the brand references this heritage. --- **Typography:** The name “Heart Elements” must be clearly legible and prominent. The font used should be clean, modern, highly readable, and intuitive. --- **Versatility and Application:** The logo will be used on packaging/labels (bottle labels, boxes), always positioned just below the top edge of the label or box. The logo will appear on labels of various colors. In the case of a red heart divided into four parts with a white cross, a white background is ideal. However, on colored labels, this creates a combination of three colors. Therefore, a possible solution is to place the red heart with the white cross inside a frame with a white background to ensure the white cross stands out. Please ensure that the logo remains clear and visually appealing in various sizes and in multiple formats (vector, PNG, JPG). --- **Color Scheme:** We recommend simple and clean color combinations. Prepare both white or light versions for darker backgrounds, and darker versions for lighter backgrounds. --- **Overall Impression:** Modern, trustworthy, premium look. It should evoke a sense of health, vitality, and Swiss quality. --- **Deliverables:** * Logo concepts in several variations (colored, monochrome, inverted) * Mockups showing how the logo would appear on packaging and products * Finalized logo delivered in formats suitable for both print and digital use --- Let me know if you'd like this in a downloadable PDF format or if you'd like to add visuals or examples.

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