IHS Website Solutions

Brand Name: Mia’s Magic Products: Original Blend, Seafood Blend, Beef Blend, Pork Blend, and Magic Butter Objectives: We need a logo that is modern and versatile, while being simple enough to adapt across product packaging for different spice blend variations. Ideally, we’d do something that includes the brand name and has a ‘mark’ of some sort that can be used elsewhere as a freestanding element if needed. Possibly tongs or a grill spatula, but totally open to other ideas. The blends are very flavorful and have just a hint of being spicy. They are NOT what most people would consider “hot” though. The target market is both men and women who are looking for a simple way to add great flavor. These would be simple home cooks looking for easy recipies. Logo Details: • Clean, modern, and uncluttered • Not ornate or overly complicated • Adaptable for packaging and other applications (merchandise, website, marketing, clothing, etc.) • Client-provided examples lean toward modern simplicity rather than detailed illustration • Ensure the design works well on small-scale labels One thing to keep in mind is that the package label for each spice blend will need to be differentiated in some way — most likely in name and color. The logo will be the same on all of them, but it needs to work well in a packaging situation similar to the attached image of Magic Seasoning Blend’s products. Our logo and packaging will NOT include a picture of the chef, as theirs does. The logo will be our identifier, since we do not have a famous person to promote.

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