Your hair salon logo is unique when compared to your competitor's hair salon logo.
One of the biggest mistakes that clients make is the desire to have their hair salon logo look just like their competitors. For example, a client may see a hair salon logo on a flyer that he or she absolutely loves and will tell the designer "I want my hair salon logo to look just like that one!" This becomes a problem because ideally you want your hair salon logo to stand out from your competitor.
The main focus behind the design of a hair salon logo should be to create one that is unique & different, stays away from trends, and has the potential to be timeless while making a statement. Even if the competitor of the hair salon logo that you like, is from a different city or state, you still want to get into the habit of being original. This will go a long way with your target market and your own clientelle as they will see you as a pioneer in the industry rather than a follower. If you do find a hair salon logo of a competitor that you love you should take a minute and figure out exactly what you love about the logo. Take those elements and build upon it. Ask yourself, "How can I take these elements but apply them to the "true soul" of my hair salon. The logo designer can then take the elements that you like from your competitor's hair salon logo, combine it with the true "soul of your salon," and create a unique hair salon logo that stands out.
What is the "true soul" of your hair salon? To find out, ask yourself these questions: who are you? what are you all about? who is your target audience? what is your vision for your hair salon? how are you different? This information is crucial when designing a your hair salon logo.
Go ahead and do a search and chances are you are going to find a bunch of hair salon logos that look the same. The message this gives to your potential customer is that you are just the same as every other hair salon logo when you should want them to think otherwise.
Joined July 2010