Four 12 Photography
We currently photograph lots of families with some weddings/events. We just established this brand and are getting ready to rebrand from our old name to this new one. We're moving towards more weddings/events with some families. We also need this logo to work for headshots. It will be used in marketing materials in both print and digital. It will also be a watermark on our images.
TARGET AUDIENCE: Our target audience is a woman, age 25-45. She wants someone who can provide a service for her and make being the keeper of memories easy. She is someone who loves life, isn't afraid to be silly, and enjoys the time with her family. Family and loving others is of most importance. She is someone who values prints, albums, and other heirlooms. She understands that these photographs are heirlooms, to be use in her home now, likely will be used to display her life when she passes, and how future generations will remember her. She is career minded, is educated, and appreciates others.