Cowans Hockey
This is a hockey training business run by one professional hockey coach that works with NHL, NCAA, and youth club athletes to elevate their level of play through advanced training techniques in agility, puck management and more. He is a secret weapon of those in the know. A best kept secret. The one you call when you need to get ready to move to the next level. He only works with serious athletes committed to the process. The logo needs to look good on a sports shirt or hat (particularly tone on tone) and has to be cool enough for young adults to wear it and professional enough to represent the owner. Eventually, if the brand continues to grow, he may drop the hockey from the name.