familyconnection

We want a softer, more fun approach than our current logo. We want it to be calm, happy, and suitable for teenagers, but not too childish and not too formal/corporate feeling. Brand Purpose: What’s the greater purpose behind your work? Strengthen families, family reunification We are really good at helping teens in crisis Making sure when they leave us that they are in a safe stable environment Physical environment and mental space too They need structure Stability Why? Why do you do what you do? We are the only ones doing it. The only service/home like this in the state. Meet an unmet need To keep a child off the streets, out of a harmful environment and out of juvenile detention and to reduce the risk of victims of trafficking, drugs & alcohol, etc. We want young people to value themselves Who do you do it for: At risk youth These are children ages 12-18 who are having trouble at home, in school, with the law, but haven’t committed a large enough crime to go to jail. This home gives them a second chance How: What values make you stand out Inclusiveness: we serve kids from every race, gender, ad gender identification Compassion Caring Value themselves. We want kids to love themselves and value their own worth. Describe the atmosphere? Therapeutic, Warmth, positivity, calm