Certified Independent Hotel
Truly independent hotels are one-of-a-kind small businesses that operate without the backing of a Big Chain (like Marriott or Hilton). However, these big chains are now introducing hotels where the brand-association is hidden -- mimicking independent hotels -- because travelers prefer that unique experience.
We're creating a seal that only truly independent hotels can use to proudly display their chain-free status. Similar to how Brewers Association has created an Independent Craft Brewer Seal.
The audience is avid travelers who seek something special when they travel, vs more chain-hotel-sameness.