dpan16

Update: I dropped the "THE" from the name and in the brief. Feel free to add "THE" but it's not required. Points Academy teaches you how to achieve your dream vacations for free using credit card points. Two target audiences: Upper middle class individuals and families seeking either more luxury and comfort during their travels and or wanting to travel more often. Small business owners who have large sums of credit card points but don’t know how to maximize their points.

TideToTech helps non-Tech job switchers get jobs in the Tech industry. The target audience is early and mid level marketers who want to switch into a Tech job as a Product Marketing Manager or Product Manager. The "Tide" in the name TideToTech represents Tide laundry detergent. I worked at P&G, the parent company of Tide detergent. Tide is the biggest brand withing P&G so it is a homage to where my career started before I made the transition into a Tech company.