david-watershedwatch

The brand is meant to represent the deep love that the people of the Pacific Northwest have for wild pacific salmon. The logo will be a campaign landing page, a YouTube channel, and in emails. Salmon United is about Pacific salmon but it is intended to bring people together. "the logo must reflect the notion that people are united around salmon." The campaign "Salmon United" is trying to bring people who care for salmon together so collectively, they can advocate for them. This can be a challenge, as there are 5 species of Pacific Salmon - they have to be representative, and people who love them come from all walks of life, from fishers to nature lovers - and its worth mentioning Orcas and Grizzlies and big Douglas Fir old growth trees also love and in many cases depend on salmon. We're planning to use Merriweather for heading fonts, and Libre Franklin for body fonts. The logo could be complimentary to fall colours like #99271f, #c97b6f, or spots and scale colours like #505b55, #6e8f98, or it could go full cascadia. We're not interested in AI fonts that look so slick and inauthentic.