Sterling Market
Sterling Market will be a contemporary merchant market full of dining and entertainment options for patrons - these will include pasta, bakery goods, fresh and cured meats, salad bar, sushi, pizzas, wine and cheese, full bar, outdoor dining & hangout area complete with fire pits and bocce ball space.
Sterling Market will be housed in an old paint factory (Sterling Paint) that lives in a former industrial area that is up and coming with restaurants and entertainment. This industrial district is called East Village and it lives in Little Rock, Arkansas.
The vision for Sterling Market is that it would be a place for patrons - young and old - to enjoy delicious, fresh and diverse food, drinks, desserts and entertainment. There is a possibility for a large paint can sign for the outside entryway of the Market. The new Sterling Market logo would be portrayed there.
To keep with the nature of the building's original purpose, we want to stick with the "retro" look and feel that the attached paint can image portrays. We will display a wall of paint cans that will be covered with these labels and will act as a focal point for the Market.
The color palette for the logo and brand can be bold but not too primary or too loud. Catchy, fresh, retro, happy colors.