In League
In League is a new clothing brand aimed at rugby fans and high street retail. The product will be uniquely designed so that it is none club specific enabling it to be sold across every club in the league.
The style of the clothing will be modern and up to date with the latest high street trends. It will not have the traditional rugby shirt look. The collection will be primarily aimed at males between the ages of 15-35.
The logo design should be clean and clear avoiding collegiate and grunge styles. Consider that the logo will need to work across various medias such as, clothing and print. Therefore the logo must be scalable to work on small embroideries.
Elements to include are the ‘In League’ text, but the logo should be a device that can work with or without the In League text.